FOR A FORTUNE 100 OFFICE PRODUCTS MANUFACURER

Developed and implemented marketing strategies and programs that resulted in growth of electronic printing sales of more than 150 percent per year. The company had been very successful selling traditional non-digital products for many years. The issue was to convert them to a digital environment. Responsible for all marketing activities, including strategy, pricing, programs, developing collaterals and advertising. With an emphasis on field support and strong end-user relationships, were able to grow revenue from $7 million to more than $20 million in three years.

FOR A DIRECT MARKETING PRODUCTION SERVICE ORGANIZATION

Planned and implemented sales programs to the advertising, financial, food services, industrial and pharmaceutical industries. Broadened this company’s customer base from local to regional and national accounts. Developed a marketing strategy that allowed the company to promote itself as a full-service supplier to accounts that had been perceived as too large for it to handle. The company valued one point of contact for the number of different components to its project, and its relative small size did not matter to many who became customers. The company was able to grow revenues more than 50 percent in approximately two years.

FOR A MAJOR computer and supplies MANUFACTURER

Designed and implemented the first national accounts sales program for the office products group of a major computer manufacturer. Generated $5 million in new business within one year. Vertical markets that were successful included airlines, financial institutions and hospitality. Set up pricing guidelines, cross-selling processes and distribution of catalogs for multiple locations of targeted accounts.

FOR A MEDIUM-SIZE PRINTING COMPANY

Developed strategic business plans by analyzing products, markets, competitive position and pricing. Installed an ongoing product line review that resulted in several products being introduced as well as some being discontinued. Moved from a $2 million loss to a $1.1 million pretax profit in less than two years.

Developed and implemented the cross-selling strategies to integrate multiple product lines from several sister companies to maximize account penetration.

Directed the development of customer-education seminars for proprietary products and direct mail.